In the ever-evolving and competitive market, new products and brands keep emerging. There’s always something new, and the only way to stand out is through a strong brand positioning strategy. It refers to the identity or image that will spark in consumers’ minds when they think of a product or brand. There’s no better way to establish that than a marketing agency. The process of creating an apt strategy includes: Research and Analysis Brand positioning depends upon how you identify and approach the target audience and an agency will rightly do so and accordingly, craft a strategy after conducting a deep rooted analysis. For example, if your product or brand is mainly targeting residents of North Gujarat, then a marketing agency in Ahmedabad is your ideal choice. They would have a team of experts which will look at competitors, consumer behaviour and the factors affecting purchase decisions. Unique Selling Point A good, or rather, great brand positioning revolves around the Unique Sel
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