Product packaging design consists of form, structure, materials, colour, visuals, typography, and regulatory information. There are different layers for packaging of products which serve different purposes . Every brand has a range of products, however, packaging is quite an important factor in purchase-decision. When it comes to Gujarat, a marketing agency in Ahmedabad conducts thorough market research, looks at competitors, and moves forward to create a strong brand identity through packaging design. Here are the salient advantages of a strong product packaging design: Visual Appeal The packaging design is the first impression of a brand. The visual on the packaging reflects the product inside and consumers are influenced by what they see on the outside, i.e., the outermost packaging. Stronger the visual, better the impression. A packaging design stays etched in the minds of the consumers, making a direct association with the brand. Attractive visuals and design that resonates ...
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