HCF Launches “Khushiyon ka Swad” Campaign for Apple Besan
Apple Besan, one of the leading brands in the besan industry, has launched a new campaign ‘Khushiyon ka Swad’. The campaign focuses on the brand’s primary offering, besan, and highlights how high-quality ingredients give you the taste of happiness. Creatively conceptualised and brought to life by the Ahmedabad-based advertising and branding agency Hetarsh Creative Force (HCF), this campaign delights consumers with the release of its television commercial “ Mere Jaisa Bhajiya .” "Mere Jaisa Bhajiya" TVC for "Khushiyon ka Swad" Campaign The "Mere Jaisa Bhajiya" TVC captures the essence of joy and how beautifully simple moments can be created through great dishes. The ad follows the narrative of besan - the journey from the start to the end that eventually gives ‘Khushiyon ka Swad.’ It highlights moments of togetherness through the medium of bhajiyas, and carefully captures the emotions that go into the process. The TVC leaves the audience with a sense of ...