What is better - Traditional or Digital Marketing?
In a far from ideal world, ironically, brand marketing and advertising which help a company reach out to its customers are typically the first to suffer when the market hits a slowdown or recession. The advertising and marketing budgets get cut, thus nipping in the bud the brands potential of reaching their prospects when they really need to reach out to them. Considering this cost sensitive nature of the marketing function, it is a pertinent to ask which form – digital or traditional marketing – is better than the other. Traditional marketing, as the name suggests, is the legacy of marketing that the world has been following, such as print ads, outdoor hoardings, TV ads, Radio, etc. Digital marketing is the more modern form of marketing that has evolved over the years since the advent of internet and social media. So how do you differentiate between the two and how does one compare with the other? Let’s look at both of them across various parameters to understand them better. ROI – I