Why You Need a Strong Packaging Design
Product packaging design consists of form, structure, materials, colour, visuals, typography, and regulatory information. There are different layers for packaging of products which serve different purposes. Every brand has a range of products, however, packaging is quite an important factor in purchase-decision. When it comes to Gujarat, a marketing agency in Ahmedabad conducts thorough market research, looks at competitors, and moves forward to create a strong brand identity through packaging design. Here are the salient advantages of a strong product packaging design:
Visual Appeal
The packaging design is the first impression of a brand. The
visual on the packaging reflects the product inside and consumers are influenced
by what they see on the outside, i.e., the outermost packaging. Stronger the
visual, better the impression. A packaging design stays etched in the minds of
the consumers, making a direct association with the brand. Attractive visuals
and design that resonates with the target audience forms a unique brand image
in the minds of consumers. A marketing agency consists of a team of expert
designers which position the product based on public research and accordingly,
create a packaging design.
Typography and Brand Identity
Packaging design showcases typography, which is a crucial
part of brand identity. The typography carries with itself the font style,
appearance, colour and structure that conveys the brand’s message and
represents its USP (Unique Selling Point). It maintains a balance between
graphics and text which gives viewers a clear picture of the product. An agency
will create an effective marketing strategy which encompasses your brand’s
voice. An example is the way colours play a role in purchase-decision and
product association. When you think of Cadbury, the colour purple is what comes
to mind.
Design Formatting
The format of packaging design is essential. There are
majorly three layers of packaging. The primary layer is in direct contact with
the product. The second one usually represents temporary information. The last
layer is for protection of the product against any damage. Packaging design
holds the power to define the product, for example, Sugarfree’s hourglass
packaging. Packaging design includes information like ingredients, nutrition
facts, licence and certifications, user guide for the products and many more.
Conclusion
To summarise, product
packaging design ensures a strong brand identity and positioning
that leaves an impression on the consumers’ minds. An agency will conduct the
required market research, look at competitors in the space, consider the shape
and structure for best store display which will influence consumers’ purchase
decision. The entire process of packaging design creates an effective
communication strategy, starting from your giving a visual association to
attractive typography, and creating an overall brand identity.
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